Search Engine Optimization Procedure
Following right process is the key to success for Search Engine Optimization (SEO) campaign. As we go along, we likes to keep our clients informed about what process we are following. Given below is generic process followed for search engine optimization:
Step 1 – Requirements Elicitation
Starting step of SEO campaign is to understand your business, Your Business Objectives, Your Online Resources and Your Internet Marketing Objectives.
- Understanding requirement and the key areas of your business
- Understanding thrust areas of your web presence to help us guide your campaign
- Understanding the website structure, navigation and content requirements if any
- Evaluating current status of the website on search engines
Step 2 – Competitive Analysis
Carryout analysis of customer web presence and their SEO status:
- Understand and analyze competitor’s we presence
- Analyze competitor’s current strategies and keywords
- Analyze competitor’s SEO status to know effectiveness of their keywords
Step 3 – Keyword Research and Target List Compilation
Selection of most appropriate keyword is the single most important factor in internet marketing. Based on analyzed information in above steps, keywords are selected, discussed and finalized mutually.
Step 4 – Website Optimization and Content Editing
This step involves deploying SEO:
- Application of proposed website structure in terms of links and dynamics for effective search engine indexing
- Creation of Meta tags in tune with the prepared keyword list (Title, keywords, Description), after identifying the pages and their target keywords
- HTML Code optimization, which includes setting up your home page W3C Compliant, and adding headings, image alt tags and hyperlinks
- HTML Code Clean up and optimization
- Content editing to make page relevant to targeted theme
Step 5 – Search Engine Submission
Websites are submitted to different search engines (Google, Yahoo, MSN, AltaVista, AOL etc.) with relevant keywords.
Step 6 – Link Popularity/ Link Building
Affinity (of same theme) websites are identified through extensive search and Link Building is established:
- Contacting affinity websites owner and enter into engagement
- Keep client updated about Link Building Progress and submitting confirmation reports as they become available
Step 7 – Rank Reporting, Monitoring & Tweaking The Site Accordingly:
Once SEO deployment and Link Building process reaches to its peak, a close monitoring starts to see how targeted website is coming up on search engines. Usually it takes 3 months for your website to appear on search engine. However if you registered for inclusion on paid basis with search engines and directories, results could be seen with in a week or two.
Our SEO engineers monitor the progress of websites and send weekly report on search engine rankings to you.
We keep watch at all times for the duration of engagement, the optimization status of your websites and suggest changes based on new requirements and/or legislation which may be available from time to time from major search engines.
We provide a detailed report on traffic like page views, visits by the day of week, time of day, details on most visited pages, entry and exit pages, referring domains and other customized reporting as agreed in engagement.