Internet Marketing: Search Engine Marketing
DQS IT undertakes comprehensive internet marketing projects through very effective search engine optimization solutions. Our engagement starts with an exhaustive analysis of your business objectives and your expectations from Internet Marketing campaign. Based on this analysis a customized strategy is evolved to meet your business objectives though internet marketing.
Internet marketing campaign comprises of:
Initial Analysis
A complete analysis of all aspects of your internet presence is done to evaluate how aligned they are to your business objectives. This analysis is followed by a detailed analysis report and presented to you with our suggestions. On the basis of discussions around analysis report and business objectives, Internet Marketing Strategy is evolved.
Internet Marketing Analysis Report
- Exhaustive analysis on the internet market potential for your targeted websites
- Benchmarking with competitors
- Analyzing competitors focus, their keywords, their strategy
- Analyzing your websites business application and User Interface to identify the loop holes
Navigating Relevant Search Engine Traffic to the Website
Based on the initial analysis report Search Engine Optimization strategy would be documented and deployed through our competent SEO Engineers.
Internet Marketing vehicles used
- Organic Search Engine Ranking
- Pay Per Click Advertising (PPC Management)
- Search Engine and Directory Submissions
- Link Popularity Building Campaign
- Paid Advertising in terms of Banners Ads, Text Adverts etc.
- Solicited Email Marketing
- Article Marketing and Article syndication
- Advertisement in E- magazines and Newsletters
- Affiliate Marketing
- Pod Casting
Return on Investment Tracking and Marketing Campaign Improvisation
Analysis of source conversion ratio is very important aspect of internet marketing and helps organization to prioritize Search Engine Optimization and Other Internet Marketing efforts in right direction. This analysis report captures weak sources to take corrective actions. This includes:
Search Engine Optimization Analysis
- Visitor Source identification
- Visitor Behavior Analysis
- Top Entry points
- Top Exit points
- Most viewed pages
- Time spent on the website
- Visitor Drill down behavior study
- Visitor Navigation path study
- Study on Unique visitor v/s Return Visits
- Geographic Viewership Analysis
Improvising Web Usability to Increase conversion ratio
DQS IT works on improving web usability to achieve conversion high conversion probability, once a user has visited the website. Our solutions include:
- Analysis of website and its design
- Navigation paths and structure
- Improvisation in Website Content
- Strategies for Lead Qualification
- Strategies for Lead Closing